Developing the Young Workforce celebrated the achievements and resilience of young people across Scotland through the new Young People Are Great campaign, which ran from 6th-10th June 2022.
The campaign aimed to highlight the key achievements and resilience of young people across Scotland, raise awareness of the greatness young people bring to any workforce and spread good news, success and motivation. The expected outcomes of the campaign were to engage employers to sign up to the Young Person’s Guarantee and encourage active opportunity creation through committed employers.
In total, across Scotland there were:
832 posts containing the hashtag #YPAG22
226 users who used the hashtag #YPAG22
2302 times people engaged with anything posted with the hashtag #YPAG22
643,714 people who saw the hashtag #YPAG22
2,465,577 times users have seen posts containing the hashtag #YPAG22
Overall the campaign was a great success, we cannot wait for next year!