In this edition we shine a spotlight on our very own Emma Lacey. Emma joined us from High School almost three years ago as an Apprentice in Business Administration and is on a great journey to a career in Marketing and Design. Emma was keen to get into the world of work and felt the apprenticeship pathway was right for her.
‘I went back to school for S6 but knew I just wanted to be working whilst learning so kept looking for apprenticeships and the DYW Business Support role came up, it sounded perfect for me so I applied and looking back I know it was the right step for me’
Emma made it through her first apprenticeship in less than a year, demonstrating exceptional organisational skills, a flare in graphic design and a will to learn and develop further. After a very short break from apprenticeship number one Emma embarked on apprenticeship number two. The taste for marketing, graphic design and digital communications had captured Emma’s imagination and she was keen to develop further skills and to demonstrate professional competency in this area. After careful consideration of options the Modern Apprenticeship in Digital Marketing was hailed the next step. Emma really enjoyed the flexibility a Modern Apprenticeship gave her, to learn on the job and experience professional development through courses and online content at times that could fit around work, it definitely has its benefits for us as the employer too.
Turn the clock forward to now and Emma has completed her Digital Marketing qualification and is currently leading on our work in this area, creating and delivering communications and marketing plans, helping us keep focused on what we should do, what has impact and keeping us in check with branding! Our digital communications have gone from strength to strength, our website is looking fantastic and as a team we feel stronger now with Emma’s specialist skill set contributing to our daily work.
Emma has found her career path through experiencing the world of work and apprenticeships and has also started to build her own business too. All are great achievements, huge congratulations from the team Emma, we are delighted for you!
Find out more about Apprenticeships and the Digital Marketing Apprenticeship at www.apprenticeships.scot
Also, check out Emma’s great work at our website www.dyw-edinmideast.com and check out her own website www.elmarketingdesign.com.